EXPERT OPINION: The use of a printed catalogue, that has been proven over time, can significantly enhance the effectiveness of your communication with customers

Oleg Doroshenko, Director of PRINTSTORE GROUP:

Nowadays, to build an effective system of communication with clients is considered one of keys to success for every company present on any of the competing markets. While competitors are never asleep, and, day by day, it becomes more difficult to offer a unique selling proposition to the market, the main advantage left is not a product or service itself, but primarily the level and quality of service provided, which can help seduce a present-day demanding customer.

Service-oriented companies, that realize that effective communication with their clientele ensures regular sales, initially focus on the search and use of effective and efficient means (channels) of communication.

These means may include: call-center, corporate media, functional website with a variety of feedback forms, social networks’ community to be loyal to the brand etc. They are just “must have” tools for any business striving to succeed. Meanwhile, one should keep in mind that they are rather resource-intensive and labor-consuming, and somewhile may fail to generate the expected outcome.

The use of a printed catalogue, that has been proven over time, can significantly enhance the effectiveness of your communication with customers, in combination with the aforementioned means.