EXPERT OPINION: High-level print design of catalogues is not a whim of the publisher, but a real need that exercises a significant impact on sales.

Anfisa Sinyova, Customer Manager at Printstore Group of Companies:

Prior to placing an order for a catalogue printing, you need to clearly understand what exactly it is for and what is its main function. So, first it is necessary to choose a catalogue type.

Type I: image ‎catalogue.

This kind of printing product is used to promote the company’s brand and its goods or services. Image catalogue has to stick to the potential customers’ memory, draw their attention and, consequently, favor the choice of goods or services provided by the company issuing the catalog of this type.

The main techniques used by the designer, when creating an image printing product, is an extraordinary, colorful design, with a good many product illustrations. When it comes to high-prices or VIP-services, catalogues may be well produced using a design paper. That type of products is usually intended for important business meetings, exhibitions and forums.

Type II: information catalogue.

This catalogue is focused on a practical information about the goods or services. Information catalogues require laborious efforts by an experienced professional, who will be able to lay out everything you need to know about the product or service in an accessible and readable format. These catalogues are usually produced in a huge run (that is economically advantageous) and distributed for free (often times, via as addressed or bulk mailing).

To successfully sell your #product, the catalogue needs to be attractive in form and comprehensible in content. People like bright and good-quality things. Therefore, high-level print design of catalogues is not a whim of the publisher, but a real need that exercises a significant impact on sales.